Industrial archaeology, a factory? A sartorial workshop? Memories that emerge and come back to life, the lush nature that invades it, lifeblood heralding the beginning of a new era, beyond fashion, out of time. The Gulf of Naples unchanging in the background.

• Via Chiaia, Napoli

The interior design project for the new Tramontano retail space explores the potential of industrial archaeology. The spatial intervention maintains a deliberately hybrid identity, suspended between the proportions of a decommissioned factory and the operational scale of a sartorial workshop. Within this shell, the historical memories of the space are not concealed but allowed to emerge, integrating with the new exhibition function.

The disruptive element within this architectural rigor is entrusted to the botanical project, developed in collaboration with Flover Napoli. Dense vegetation invades the interior volumes, acting as a material contrast against the industrial surfaces. This organic component functions as a lifeblood that reactivates the space, outlining a visual ecosystem that anticipates the brand’s new direction.

The project’s intent was to detach from conventional formats to conceive a timeless environment, independent of passing trends. The result is a rigorous spatial container that frames the leather products and opens toward the exterior, maintaining the immutable presence of the Gulf of Naples as a scenic backdrop.